With Crowd Fire Solutions it is possible to target individual households and businesses based on their mailing address. When provided with a spreadsheet of addresses, we can build a digital campaign to target only those addresses. The tech is called addressable geo-fencing, and we can either use a businesses’ existing list of customers (generally exported from their CRM) or we can build a custom list of addresses based on the businesses’ unique needs.

Addressable geo-fencing can be used by itself, or paired together with a direct mail campaign or with OTT/CTV to reach consumers through an omni-channel marketing strategy. In fact, our OTT/CTV advertising is fully addressable! The bottom line is that if you know where your ideal customers live then addressable geo-fencing is one of the most effect ways possible to reach those people.

Why Addressable?

  • Super accurate based on GPS data
  • Include up to 1 million addresses per campaign
  • Outperforms IP address based solutions
  • Includes our foot traffic attribution
  • Personalize creatives for local appeal
  • Cross-device advertising, not limited to devices in the household
  • Follow people up to 30 days after their visit

How It Works

Our Approach to Addressable Geo-Fencing

1
Physical addresses are exported from your CRM. Or we build an address list from hundreds of 1st party location and demographic data points.
2
We match each address using county plat line data to get the exact boundries around the property as a polygon
3
We build a geo-fence around every addresses that had a positive match. We also decide whether to apply cross-device matching for household computers and CTV devices.
4
We refresh our data every single day to capture anyone who enters the address (house guests, customers, travelers etc)

Ideal Industries For Addressable Geo-Fencing

Home service providers such as utilities or landscapers
Auto dealers and automotive service providers
Real estate pros such as agents and brokers
Fast food restaurants specializing in takeout and delivery
Healthcare professionals like dentists and vets
Politicians, political parties, local issue advocates
Home service providers such as utilities or landscapers
Auto dealers and automotive service providers
Real estate pros such as agents and brokers
Financial services such as local banks
Direct mail pairing with post cards, catalogs etc
Local charities and fundraising efforts
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