By The Numbers
- 2/3 of digital spending is on programmatic ads
- $240 billion will be spent on digital ads this year
- 51% of digital ad spending is on mobile advertising
- 60% of consumers click an ad at least once a week
- 2/3 of consumers can name a brand that they have seen advertised online in the last week
Honing In On Your Ideal Customer Profile
Getting The Most Out Of Your Advertising Budget
Advanced Targeting Technologies
Using a person’s search and browsing history we can determine what their interests and habits are. This allows us to put relevant ads in front of them which they are more likely to click.
Thanks to social media and data brokers we can pinpoint a person by age, gender, income and more. With this information you can preserve ad dollars by not wasting money displaying ads to the wrong audience.
If you run a location based business then you only want to advertise in front of people in your service area. With geofencing we can limit your ads to only show for people who live and work in a certain area.
Artificial Intelligence, also known as machine learning, is a newer form of advertising which focuses on converting traffic. These ads run with limited targeting parameters, and slowly build a profile on your ideal customer based on who clicks your ads.
With retargeting we place a cookie on the browser of every person who visits your website. This cookie then allows us to build an audience of people who have visited yours website, but who did not convert into a customer. We then display an advertising message to bring them back to your website to convert.