With Crowd Fire Solutions it is possible to target individual households and businesses based on their mailing address. When provided with a spreadsheet of addresses, we can build a digital campaign to target only those addresses. The tech is called addressable geo-fencing, and we can either use a businesses’ existing list of customers (generally exported from their CRM) or we can build a custom list of addresses based on the businesses’ unique needs.
Addressable geo-fencing can be used by itself, or paired together with a direct mail campaign or with OTT/CTV to reach consumers through an omni-channel marketing strategy. In fact, our OTT/CTV advertising is fully addressable! The bottom line is that if you know where your ideal customers live then addressable geo-fencing is one of the most effect ways possible to reach those people.