For your small business clients getting found on local search is critical to their success. Shoppers are starting their searches on mobile devices, and using location modifiers including GPS location services. This takes regular search engine optimization to a new level, and brings all kinds of new dynamics into play. A business could rank well on normal searches, but be completely overshadowed by the competition on local search. For this reason we absolutely must ensure that our clients understand the importance of local search.
While there are multiple search engines at play, most businesses are immediately concerned about their search presence on Google. When we talk about local search on Google we are talking about the client’s visibility in three key areas. These include the Local Search Pack, the Google My Business profile, and Google Maps.