In the fast-paced world of digital marketing, brand safety is paramount. We understand the importance of safeguarding your clients’ brands. Our solutions are designed to protect your investments and maintain your reputation by prioritizing brand safety in every programmatic campaign.

Why Brand Safety Matters

In the realm of programmatic advertising, the risks of brand misplacement, domain safety issues, bot traffic, and fake clicks are all too real. Protecting your brand ensures:

Reputation Management: Avoid negative associations and preserve your brand’s image.
Resource Optimization: Prevent wasted ad spend on non-human or irrelevant impressions.
Performance Assurance: Achieve genuine engagement with real users.

Our Comprehensive Safety Measures

Domain Safety: Utilizing advanced tools to prevent your ads from appearing on inappropriate or harmful sites.
Bot Traffic Mitigation: Implementing cutting-edge technology to identify and eliminate non-human traffic.
Fake Click Prevention: Ensuring your ad budget targets genuine user interactions.

Real Concerns

  • Over 500,000 fraudulent websites are created each month
  • Advertisers lose approximately 15-30% of their digital ad spend to fraud annually
  • Bot traffic accounts for approximately 25% of all website visits
  • Sophisticated invalid traffic (SIVT) makes up about 18% of all digital ad impressions
  • Only about 65% of digital display ads are actually viewable by humans
  • Around 40% of mobile ads fail to meet minimum viewability standards
  • Major brands have pulled $2-5 billion in digital ad spending due to brand safety concerns

Industry Leaders

Our strategic brand safety network

the media trust

Focused on digital safety, The Media Trust helps identify and remediate security threats and compliance risks, enhancing trust and credibility.

pixalate

Pixalate provides insights into global ad traffic quality and real-time ad fraud prevention, ensuring your ads reach legitimate audiences.

online trust alliance

We previously partners with the OTA to identify and promote security and privacy best practices that build consumer confidence in the Internet.

ias

Providing insights and solutions to enhance media quality and ad effectiveness. Their platform helps ensure your ads appear in brand-safe environments.

iab

We adhere to IAB’s standards and guidelines to maintain transparency and trust in digital advertising.

human

Renowned for their ability to protect enterprises from sophisticated bot attacks, Human ensures your ad campaigns engage real people.

hcaptcha

A leading provider in bot and fraud prevention, hCaptcha employs advanced human verification strategies to uphold the integrity of web interactions.

comscore

Provider of trusted measurement and analytics, Comscore offers solutions to verify audience and ad delivery accuracy, boosting transparency in programmatic advertising.

Partner with Crowd Fire Solutions to ensure your programmatic strategies are executed with top-tier brand safety measures. By working with industry leaders, we offer unmatched protection, preserving your clients’ brand dignity in the digital landscape.

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Protect Your Clients’ Brands