Search Engine Marketing

The best time to reach a consumer is when they are looking for your product or service. With Search Engine Marketing we are able to match your business offerings with the people who are ready to buy from you. The result is that when someone performs a search on Google or another search engine, your business is shown at the top of the page before the organic listings even appear.

The power of paid search marketing is that the person seeing your ad is actively ready to buy—as opposed to being somebody who is just doing research. This is why SEM is a good opportunity for the business which thrives on producing regular sales or appointment bookings.

The most critical part of running a search campaign is also the one most skipped over by other companies: Keyword research. Without careful evaluation of the keyword landscape you are likely to waste money buying keywords that your business doesn’t need. In fact, we regularly see other companies waste clients’ ad dollars on poor keyword decisions. An effective keyword strategy includes looking for opportunities to maximize your spend.

In addition to crafting a keyword strategy at the onset of your campaign, we continue to develop the strategy throughout the lifetime of the campaign. Whether we manage a search campaign for several months or several years, we believe in continuous optimization.